Airwai
The autonomous civil engineer.
Role
Founder & CEO. Designed the visual system end-to-end and continue to art-direct every customer-facing artifact.
Brief
Position an early-stage AI company against deeply incumbent civil-engineering primes. The brand had to read as operational, not aspirational — engineers and contracting officers as the audience, not the consumer web.
Output
Identity system, design tokens, public website, investor deck, technical product sheet, capability statements, brand guide.
Identity system
A pennant mark cut from a single geometric form, paired with a custom-spaced AIRWAI wordmark. The system is monochrome by default — Obsidian on Morning Mist — with Early Sun yellow reserved for accent and caution-stripe applications.
Logomark · reverse
Logomark · primary
Wordmark · custom-spaced
Product collateral
The LAIRA product sheet is the workhorse. It opens with a hero promise — From Reactive to Predictive — and resolves into the dense spec page that a federal contracting officer actually needs to evaluate the system.
Product UI & deck visuals
Dashboard mockups built for the investor deck and the SBD Airport pilot proposal. The map view positions LAIRA as an operations console; the temporal view positions it as a forecasting tool. Same product, two audiences, two pitches.
Public website
The marketing site is a direct extension of the brand system — same tokens, same Archivo / Inter pairing, same diagonal motif.
